Class 12 Business Studies Chapter 11 Marketing Management MCQ Questions with Answer

Marketing Management Class 12 MCQ is one of the best strategies to prepare for the CBSE Class 12 Board exam. If you want to complete a grasp concept or work on one’s score, there is no method except constant practice. Students can improve their speed and accuracy by doing more MCQ of Marketing Management Class 12 PDF which will help them all through their board test.

Marketing Management Class 12 MCQ Question with Answers

Business Studies Class 12 MCQ with answers are given here for Chapter 11 Marketing Management These MCQs are based on the latest CBSE board syllabus and relate to the latest Class 12 Business Studies syllabus. By Solving these Class 12 MCQs, you will be able to analyze all of the concepts quickly in the chapter and get ready for the Class 12 Annual exam.

Learn Class 12 Marketing Management MCQ PDF with answers according to the latest CBSE and NCERT syllabus. Students should prepare for the examination by solving CBSE MCQ on Marketing Management Class 12 PDF with answers given below.

Question. 1 ________ makes flexibility available.
(a) Publicity
(b) Advertisement
(c) Sales Promotion
(d) Personal Selling

Question 2. Under which philosophy of marketing, efforts are made to bring down the cost of production to the minimum?
(a) Production concept
(b) Product concept
(c) Marketing concept
(d) Selling concept

Question 3. ________ is called marketeer.
(a) Satisfaction Seeker
(b) Satisfaction Provider
(c) Seller
(d) Service Provider

Question 4. ________ is the central point in the marketing point of view.
(a) Customer’s satisfaction
(b) Customer’s welfare
(c) Quality of the Product
(d) Quantity of Product

Question 5. According to the traditional point of view ________ is called market.
(a) Actual Buyer
(b) Possible Buyer
(c) The group of actual and possible buyers
(d) Special Place

Question 6. Which of the following is the example of Dunlop?
(a) Branding
(b) Brand
(c) Brand Name
(d) Brand Mark

Question 7. With the onset of the thought of producing a thing the process of ________ starts.
(a) Buying
(b) Selling
(c) Marketing
(d) Producing

Question 8. ________ is compulsory for advertisement.
(a) Expenditure
(b) Effort
(c) Both the above
(d) Television

Question 9. Customer is the ________ of the market.
(a) King
(b) Servant
(c) Sympathiser
(d) Seller

Question 10. The collection of utilities is known as ________ .
(a) Purchaser
(b) Seller
(c) Product
(d) Market

Question 11. ________ starts after the production of things.
(a) Buying
(b) Selling
(c) Marketing
(d) Advertising

Question 12. ________ point of view lays stress upon customer’s welfare.
(a) Production
(b) Product
(c) Marketing
(d) Social Marketing

Question 13. ‘Providing finance at 0%’ which of the following adopts this method.
(a) Advertisement
(b) Personal Selling
(c) Sales Promotion
(d) Publicity

Question. 14 Which of the following is the example of Shaving Cream?
(a) Primary Packaging
(b) Secondary Packaging
(c) Transport Packaging
(d) None of the above

Question 15. Under which of the following importance is given to consumer’s satisfaction?
(a) Marketing
(b) Selling
(c) Production
(d) Selling and Production

Question 16. Which of the following can offer expert opinion to the consumers?
(a) Publicity
(b) Advertisement
(c) Sale Promotion
(d) Personal Selling

Question 17. Customer’s satisfaction alone can ensure success. Which marketing concept holds this view?
(a) Production concept
(b) Product concept
(c) Marketing concept
(d) Selling concept

Question 18. ‘Products are not purchased but sold’, with which point of view is this statement associated?
(a) Product
(b) Sale
(c) Production
(d) Marketing

Question 19. ________ removes doubts immediately.
(a) Advertisement
(b) Personal Selling
(c) Sales Promotion
(d) Publicity

Question 20. ________ is objection to advertisement.
(a) Undermines social values
(b) Decrease in price
(c) Knowledge on various products
(d) Improvement in Quality of Product

Question 21. Which of the following plays an important role in introducing a new product to the consumers?
(a) Publicity
(b) Personal Selling
(c) Sale Promotion
(d) Advertisement

Question 22. Under which concept the companies push for the betterment of the quality of their products in their efforts for marketing?
(a) Production concept
(b) Product concept
(c) Marketing concept
(d) Selling concept

Question 23. ________ develop relationship.
(a) Publicity
(b) Advertisement
(c) Sales Promotion
(d) Personal Selling

Question 24. Which of the following is a sales promotion activity?
(a) Rebate
(b) Discount
(c) Product Combination
(d) All the above

Question 25. Sales promotion is helpful in making ________ effective.
(a) Advertisement
(b) Personal selling
(c) Both the above
(d) Publicity

Whoever needs to take the CBSE Class 12 Board Exam should look at this MCQ. To the Students who will show up in CBSE Class 12 Business Studies Board Exams, It is suggested to practice more and more questions. Aside from the sample paper you more likely had solved. These Marketing Management Class 12 MCQ PDFs are ready by the subject specialists themselves.

Question 26. ________ is an advantage of advertisement.
(a) Better Reach
(b) Less Effective
(c) Rigidity
(d) Lack of Feedback

Question 27. Folk Ltd. Is a leather bags manufacturing company. The company is using prohibited animal skin to make leather bags, in order to satisfy some of its customers. Which Marketing concept is being violated in the given case?
(a) Product concept
(b) Production concept
(c) Societal Marketing concept
(d) Marketing concept

Question 28. Which of the following is a factor of marketing mix?
(a) Product
(b) Price
(c) Promotion
(d) All the above

Question 29. Which of the following is the function of marketing?
(a) Promotion
(b) Physical Distribution
(c) Transport
(d) All the above

Question 30. AAA Limited is marketing its products online. Identify the channel of distribution being adopted by the company.
(a) Zero level channel
(b) One level channel
(c) Two level channel
(d) Three level channel 

Question 31. Manmeet went to a shop and expressed her desire to buy a copper water bottle only of Prestige company. Identify the component related to branding being described in the above case.
(a) Trademark
(b) Generic name
(c) Brand name
(d) Brand mark

Question 32. While reading the label of a pack of aluminium foil, Rohan discovered that the product was manufactured at Hyderabad but was available for sale in many states across the country. Identify the function of marketing which has made this possible.
(a) Warehousing
(b) Standardization and grading
(c) Transportation
(d) Warehousing 

Question 33. In an inter school quiz competition, the participants were shown empty bottles of soft drinks and were asked to identify the brands. All the participants were able to do so. Identify the related point highlighting the importance of packaging which is being described in the given case.
(a) Rising standards of health and sanitation
(b) Facilitates product differentiation
(c) Innovative packaging adds value to a product.
(d) Useful in self service outlets

Question 34. In order to promote the sale of company. ABC Ltd. Has decided to offer consumer durable products at 0% finance. Identify the type of marketing factor being described here:
(a) Product
(b) Price
(c) None of above
(d) Promotion

Question 35. Within 2 years of its inception, BHAMA Limited has created a very positive reputation about itself and its products in the eyes of general public by participating extensively in various social welfare programs. Identify the component of promotion mixing described in the given lines.
(a) Advertising
(b) Personal selling
(c) Public relation
(d) Sales promotion

Question 36. Anita decided to start a business of selling dress material from her house. She did various online service to find out about the preferences of prospective customers. Based on this, she prepared a detailed analysis of the business. She then made important decisions including deciding about the features, quality, packaging, labelling and branding of the dress material. Identify the element of marketing mix discussed above.
(a) Production.
(b) Market
(c) Product.
(d) Place

Question 37. Bread and milk are which kind of products
(a) Convenience product
(b) Shopping product
(c) Specialty product
(d) Emergency products

Question 38. Manav has decided to start a business of manufacturing crockery and cutlery items. In order to give a unique identification to his products, he has decided to assign the brand name ‘Opel’ as it will enable the firm to secure and control the market for its products. Identify the relative advantage of branding to the marketers being described in the above case.
(a) Facilitates differential pricing
(b) Ease in the launching of new products
(c) Facilitates product differentiation
(d) Assists in advertising and display programmes

Question 39. Assertion (A); Utility and Demand affect the price of a product
Reason (R): utility provided by the product and the intensity of demand of the buyer sets the upper limit of price.-
(a) Both (A) and (R) are true. (R) is the correct explanation of (A)
(b) Both (A)and (R) are true, but (R) is not the correct explanation of (A)
(c) (A) is correct, but (R) is incorrect
(d) (A) is incorrect, but (R) is correct
(e) Both (A) and (R) are incorrect.

Question 40. Assertion (A): A company should not produce anything ( say drugs ), just to satisfy a consumer.
Reason (R) : As per societal Marketing concept, any activity which satisfies human needs but is detrimental to the interest of society at large cannot be justified.
(a) Both assertion (A) and reason (R) are correct.
(b) Assertion (A) is wrong but reason (R) is correct.
(c) Assertion (A) is correct but reason (R) is wrong.
(d) Both assertion (A) and Reason (R) wrong

Question 41. With which element is exchange mechanism related?
(a) Publicity
(b) Marketing
(c) Advertising
(d) Branding

Question 42. Amita purchased a pack of crayons for her daughter from a nearby stationery shop. She noticed that the crayons were packed in a portable transparent plastic bag. Identify the level of packaging being described in the above lines.
(a) Primary package
(b) Secondary packaging
(c) Transportation packaging
(d) None of the above

Question 43. Assertion (A): companies like Samsung, Motorola , redmi etc. Price their products without considering the price set by competitors firms.
Reason (R) : They help in ascertaining price only on the basis of worth of their product, product cost, pricing objectives etc.
(a) Both assertion (A) and reason (R) are correct.
(b) Assertion (A) is wrong but reason (R) is correct.
(c) Assertion (A) is correct but reason (R) is wrong.
(d) Both assertion (A) and Reason (R) wrong

Question 44. Assertion (A): Maggie (noodles) extended this brand name to introduce many of its new products such as Tomato Ketchup, soup, etc.
Reason (R): Branding helps in advertising and display programmes.
(a) Both assertion (A) and reason (R) are correct.
(b) Assertion (A) is wrong but reason (R) is correct.
(c) Assertion (A) is correct but reason (R) is wrong.
(d) Both assertion (A) and Reason (R) wrong

Question 45. Assertion (A) In inventory control a balance should be maintained in respect of cost and customer satisfaction.
Reason (R) Higher the level of inventory, higher will be the level of service to customers but the cost of carrying the inventory will also be high.
(a) Both (A) and (R) are true. (R) is the correct explanation of (A)
(b) Both (A)and (R) are true, but (R) is not the correct explanation of (A)
(c) (A) is correct, but (R) is incorrect
(d) (A) is incorrect, but (R) is correct

Question 46. Assertion (A) : Refrigerator is a convenience product
Reason (R) : consumer products, which are purchased frequently, immediately and with least time and effort are convenience products
(a) Both (A) and (R) are true. (R) is the correct explanation of (A)
(b) Both (A)and (R) are true, but (R) is not the correct explanation of (A)
(c) (A) is correct, but (R) is incorrect
(d) (A) is incorrect, but (R) is correct
(e) Both (A) and (R) are incorrect.

Question 47. Assertion (A): Trademark is not a part of brand.
Reason (R) : Trademark does not have legal protection
(a) Both (A) and (R) are true. (R) is the correct explanation of (A)
(b) Both (A)and (R) are true, but (R) is not the correct explanation of (A)
(c) (A) is correct, but (R) is incorrect
(d) (A) is incorrect, but (R) is correct
(e) Both (A) and (R) are incorrect.

Question 48. Assertion (A): There are broadly three types of costs: Fixed Costs, Variable Costs and Semi Variable Costs.
Reason (R) : One of the most important factor affecting price of a product or service is its cost.
(a) Both (A) and (R) are true. (R) is the correct explanation of (A)
(b) Both (A)and (R) are true, but (R) is not the correct explanation of (A)
(c) (A) is correct, but (R) is incorrect
(d) (A) is incorrect, but (R) is correct
(e) Both (A) and (R) are incorrect.

Question 49. Assertion (A) Packaging ensures safety of the products.
Reason (R) It helps in promoting the product in the market.
(a) Both (A) and (R) are true. (R) is the correct explanation of (A)
(b) Both (A)and (R) are true, but (R) is not the correct explanation of (A)
(c) (A) is correct, but (R) is incorrect
(d) (A) is incorrect, but (R) is correct
(e) Both (A) and (R) are incorrect.

Question 50. Assertion (A): Tata differentiates it’s three quality of tea with three different labels ( Tata Agni ,Tata Premium and Tata Gold).
Reason (R) : labelling helps to describe a product and specify its contents.
(a) Both assertion (A) and reason (R) are correct.
(b) Assertion (A) is wrong but reason (R) is correct.
(c) Assertion (A) is correct but reason (R) is wrong.
(d) Both assertion (A) and Reason (R) wrong

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